Many people think that a brand is nothing more than a good logo, but it's so much more than that! It's encompasses the promise you make to customers, the values you embody, and the voice you use to communicate. And yes, logos, colors, and typography are included, too. All of these individuals must work together in order to develop a sustainable brand. The brand strategy is the foundation of your organization, and it's what helps you maintain consistency in order to build trust in the eyes of your market. These values guide every aspect of your organization. This strategy takes into account, not only what you bring to the table, but also what your competitors bring. It gives you a holistic view of your market to help you gain a better understanding of your competitive advantages. By the end of our time together, you'll have a complete brand strategy. This includes a brand archetype, a brand strategy, strategic messaging, and values. With this, your team will be able to learn your brand inside and out to enable them to convey it accurately.

Your organization's visual identity guides how your market perceives your brand. And sometimes, they judge your brand before they ever even engage with it. That's why it's important to make a good first impression. My job is to help you identify who you're talking to. After all, you communicate with your granny differently than you do with a college kid. Once we identify the "who," we can under stand the "how." How do we communicate you to your market? Based on your brand's personality, I will help you choose the colors, fonts, and styles that make your brand shine, and develop a new logo that perfectly communicates who you are. I'm all about creativity and consistency. The important thing to note is that this is a team effort. I will never tell you who you are or who I think you should be, but I will facilitate a strategic process that leads you from where you are to where you want to be.

Sure, online marketing is growing every day. But there's a reason why business cards and brochures are still printed. They work! The goal is to keep your organization at top of your market's minds. I will work with you to develop some awesome promotional collateral or company swag to make sure that your market never forgets your name.