SAVE THE DATE:​
November 7-9, 2023
9:00 AM - 12:00 PM
Greensburg/Decatur County Chamber of Commerce
Greensburg, Indiana
Presented by Emily Steele
and Alex Sefton
The Market Like a Pro workshop, led by Emily Steele from Steele Digital Marketing Solutions and Alex Sefton from Sefton Creative Co, is a three-morning, insanely practical experience that will help you market your business better than you could have ever dreamed! Your instructors' targeted approach will give you a greater understanding of marketing theory, as well as a deep dive into the practical steps it takes to grow your business online.
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Join us for this growth-centered workshop. Fuel yourself with coffee and collaboration and learn to market like never before!
Day 1
Branding
Instructor: Alex Sefton
Style Guides
Voice
Colors
Fonts
Messaging
Maintaining Consistency​
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Target Audiences
Instructor: Alex Sefton
Demographics
Psychographics
Buyer Personas
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Storytelling
Instructor: Alex Sefton
Photography
Videography
Short-Form Video
Helpful Apps for Video Editing
Day 2
Search
Instructor: Emily Steele
Google My Business
Yahoo
Bing
Other Search Directories
Maximizing Your Presence
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Web Design
Instructor: Both
Platforms: Emily
Intro to SEO: Alex
Lead Generation: Emily
User Experience: Alex
Strategy & Campaigns: Emily
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Day 3
Social Media
Instructor: Both
Platforms​
Schedulers
Content Management
Organic Reach vs. Paid Reach
Calendar Development
Compelling Captions
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Email Marketing
Instructor: Emily Steele
Platforms
Growing Subscriber Lists
Content Creation/Mgmt.
Execution & Delivery